October 18, 2020

Smart Breweries are Becoming Platforms

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Waterloo is no longer betting as heavily that people will like its Pineapple Radler, for example, it's betting that the booze industry is frantic to find the next hot category. So-called co-packing, or contract brewing, is increasingly common and the strategy shift has pushed Waterloo shares up by a heady 40% this year.

Sunday Strategist: Smart Breweries Are Becoming Platforms - Bloomberg